Social networks have totally changed the way in which
men and women communicate and share information. Today, one out of every 20
online visits is to a social networking website. Social networking is also a
great way to build your business and social connections through the use of
other peoples’ connections besides your own. Twitter is a great example of
this. If you tweet something someone likes, they will retweet it to all their
followers. Your message just went to many people than the ones you know. Your
business profile page or online business profile should have up to date
information about your business on it.
Social Media
The facebook.com was originally supposed to be just a
social network, but what wound up happening over the course of its history
surprised even the man who would be the face of the company. There is no
denying that Mark Zuckerberg’s creation has had a significant impact upon how
work is done, the way we communicate and our society. For most people Facebook
has simply been a social network, a place where we can post photo, share the
trials and tribulation of our lives, and play games with one another, but
there’s a deeper meaning behind it all. There is rapid progression of Facebook’s
evolution from a simple social network to a platform that has become
extensively integrated not only with the world, but our lives.
The social networking sites especially facebook and
twitter, if used properly can help you to develop a loyal client base for your
business. If you are more of a video person, then YouTube can propel your
business to the next level. LinkedIn is a great place to meet other
professionals and connect with them.
Blogging
Writing a blog is a powerful way to promote your
business expertise and create top level visibility on the web. It’s a proven
business market strategy. If you have a ‘subscribe’ page then Individuals who
subscribe are providing you with the ‘OK’ to contact them professionally via
e-mail. Blog writing is definitely a significant approach to create brand
awareness. Blogs are excellent ways for you to connect with your potential
client or customer both on an informal and personal level.
Based on that new revolution in social media, social
networking has come to be the new medium for large companies to connect with
their customers and potential customers using sites like facebook, twitter and
‘what’s app’ to attract more clients and interact with their coworkers. Thus,
social networking might have started off as being an entertaining way to
interact with friends, however it has developed into a highly effective
resource for education and business.
Based on that purpose, the businesses need special
systems especially social media to support collaboration and team work.
Employees may collaborate in informal groups that are not a formal part of the
business firm’s organizational structure or they may be organized into formal
teams. It means that, this collaboration focus on task or mission that want to
accomplish by the group members. Collaboration and teamwork are more important
today than ever for a variety of reasons such as :-
- Changing nature of works.
- Growth of professional work.
- Changing organization of the firm.
- Changing scope of the firm.
- Emphasis on innovation.
- Changing culture of work and business
Many firms today enhance collaboration by embracing
social business by using social networking platforms such as facebook, twitter,
what’s app and internal corporate social tools to engage their employees,
customers and suppliers.
These tools enable workers to set up profiles, form
groups and ‘follow’ each other’s status updates. The goal of social business is
to deepen interactions with groups inside and outside the firm to expedite and
enhance information sharing, innovation and decision making.
A key word in social business is ‘conversations’.
Customers, suppliers, employees, managers and even oversight agencies
continually have conversations about firms, often without the knowledge of the
firm or its key actors (employees and managers).
All of this requires a great deal of information
transparency. People need to share opinions and facts with others quite
directly, without intervention from executives or others. Employees get to know
directly what customers and other employees think; suppliers will learn very
directly the opinions of supply chain partners; and ever managers presumably
will learn more directly from their employees how well they are going. Nearly
everyone involved in the creation of value will know much more about everyone
else.
