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Sunday 19 October 2014

Tremendous Synergy Between Enterprise and e-commerce


In order to build and maintain an enterprise or a business is not an easy way. The company must have their own study or research about the market field, new systems offered, cost incurred, the ability and capability of the company toward that new strategy.
E-commerce is part of e-business, that deal with the buying and selling of goods and services over the internet. It also encompasses activities supporting those market transactions such as advertising, marketing, customer support, security, delivery and payment.

This is the record of the progress of e-commerce in Malaysia.




By referring to the milestones chart above, e-commerce seems to be only started to blossom in Malaysia since year 2011. It is also the year in which more foreign e-commerce related companies started venturing into local market.
1998
The incorporation of Lelong, arguably the biggest local e-commerce company to date.
With a mission statement of "Serving the community and bringing a high standard of quality into homes and businesses by providing an avenue for on-line trading at a low cost", continually strive to improve and develop its functionality without levying high costs.

2001
The launch of AirAsia online ticketing site, many start buying budget air tickets online. At that time in Malaysia buying online tiket are not very popular, however nowadays in 2014 buying online ticket is a phenomena and some of AirAsia copetitor follow same strategy. 

2004
eBay launches service in Malaysia - ebay.com.my.

2005
Mobile88 launches iPay88, Malaysia's no.1 online payment provider to date.

2009
Lelong launches its B2C shopping mall - Superbuy.
PayPal starts supporting Ringgit Malaysia and withdrawal to local banks.

2011
Groupon enters Malaysia by acquiring Groupsmore.
Gmarket enters Malaysia, quietly launching a local site.
PayPal officially opens global operations center in Malaysia.


2012
Rocket Internet launches its Zappos-wannabe fashion site in Malaysia - Zalora.
Gmarket Malaysia is being officially rebranded to Qoo10.com.my.
Rocket Internet launches its Amazon clone in Malaysia - Lazada.

2013
Tesco online shopping launched, with next day delivery and COD.
This service allows customers to order a wide range of products from the comfort at home, and delivered directly to your door at a time to suit you.Offer with low prices like in store and many promotions so that the major benefits of shopping in Tesco are available to everyone with an access to the Internet. 







Maybank launches Maybank2u Pay targetting blogshops. Maybank launches Maybank2u Pay, another first by a bank in Malaysia. Maybank2u.Pay is a payment gateway to facilitate purchases at blog shops, offering not only fast and safe transactions, but also a convenient and reliable online shopping experience.

Mobile messaging apps: Groupon, Zalora on KakaoTalk, Rakuten on LINE.
Lazada launches Marketplace business in Malaysia.
PayPal increases fee, and extends Seller Protection to APAC.



As a conclusion, e-commerce business become more important in the future because of their unique features such as ubiquity, global reach, universal standards, richness of complex information, interactivity for two way communication and personalization of interest.



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